MUSE Silver

2024

KoraCoach - Personalized Financial Guide

Entrant

Kora Money Inc.

Category

Mobile App - Finance

Client's Name

Country / Region

United States

Kora is more than digital wallet and advance cash; we're a lifeline for college students navigating the ups and downs of managing money. Noticing the endless cycle of poor financial habits, lack of funds, and reliance on advance cash, we decided to introduce KoraCoach, the financial guide that scaffold users gradually gain the money management skills.

KoraCoach is designed with busy college students in mind, delivering bite-sized, real-life financial wisdom through interactive spending report, guided budgeting and quiz lessons. Catering to their low motivation of financial learning, we also gamified the experience to keep users hooked. Rack up streaks, enter exciting raffles and get hand picked tasks. Whether they are a freshman just starting out or a new grad stepping into the world of financial responsibilities, KoraCoach adapts to user’s unique journey with tailored content based on their spending habits.

It's not just about learning—it's about winning at life! KoraCoach is designed to make Kora the last advance cash app college students will ever need.

Credits

UX Designer
Qianru Zhang
UI Designer
Lauren Becker
Project Manager
Isak Massman
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