2024
Entrant Company
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Client's Name
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It is not uncommon to see young people walking on the streets with headphones on. The event explored the world through the eyes of teenagers and whether they think they are separated from the real world by wearing headphones. The "radio waves" conveyed the concept of barrier-free communication and found a common frequency between the new generation of young people. With the music of the same frequency, people seem to travel freely in the space where the virtual and the real are intertwined, and then reflect on what kind of world they want to live in.
furthermore, the curators have found that research has shown that plants can communicate with each other at the same audio frequency, as humans. By making plants an organic medium, the event conveyed abstract concepts. The staggered arrangement of organic and cultured plants symbolizes the "headphone-wearing" and "non-headphone-wearing" communities in modern society.
Credits
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
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Lonegunman Entertainment
Category
Video - Lifestyle
Country / Region
United States
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Helix Animation
Category
Video - Beauty & Cosmetics
Country / Region
Netherlands
Entrant Company
Makeout
Category
Experiential & Immersive - Live Experiences
Country / Region
United States