MUSE Gold

2024

Slugger Ronald Acuna, Jr. Prime Bat :30

Entrant Company

Doe Anderson Advertising

Category

Advertising - Online Ad (Single)

Client's Name

Louisville Slugger

Country / Region

United States

Not everyone has a swing like Ronald Acuña, Jr. But now anyone can swing his bat. To appeal to young hitters raised on aluminum, we featured Ronald obliterating baseballs with LS Prime – the hardest and best warrantied lumber in the game. Nothing quite sounds like a baseball getting crushed by a Louisville Slugger Prime bat, which is now louder than ever.



Credits

Chief Creative officer
Leyla Touma Dailey
Director of Design, Art Director
Zach Stewart
Creative Group Head, Writer
Christian Walsh
Director, Content Production, Producer
Chase Stewart
Cinematographer
Christian Watson
Motion Graphics
Chris Kursel
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