Re-engineering the Halff Website

In 1950, Dr. Albert Halff founded his one-man consulting firm in Dallas with the core tenet of “focus on people, treat them well and success will follow.” His servant leadership, and “people before profits” mentality, still resonates within the firm today. With 1,400 employees, across 28 different offices in five states, Halff is one of the nation’s largest engineering and architectural consulting firms.

The firm’s last branding efforts occurred in 2007, and they wanted to modernize their image in advance of their 75th anniversary. In addition to portraying a more dynamic firm with expanded services, Halff wanted to humanize the brand and portray a people-first image that was uniquely dedicated to improving the lives of coworkers, clients, and communities.

The new Halff website was a substantial 275 core pages, plus countless news stories, projects, insights, and more. The site’s visitors include state and federal governments, municipalities, large-scale contractors and developers with multimillion-dollar (and even billion-dollar) construction projects. To ensure an authenticity that Halff was truly “purposed for people,” the new website featured imagery and a manifesto video that was entirely Halff employees – 220 to be exact. Using real people gave the brand a sense of dependability, creativity, trust, and friendliness while actually showing the people a potential client, or applicant, would work with.

The website debuted in early 2023 in conjunction with new messaging and positioning, a new logo, business system, sales enablement, photo and video shoot, and culture initiative called Halff S.E.R.V.E.S. that leveraged the servant leadership mentality inspired by Dr. Halff.