Feixiang Design

Due to the influence of the "Doctrine of the Mean" in Chinese philosophy, Chinese people have a unique aesthetic interpretation when it comes to design graphics. When viewing a logo, they first interpret its meaning before accepting its form. Designs that are too abstract can be difficult to understand, while overly concrete designs may be seen as too straightforward and lacking in depth. Thus, the best design lies between abstraction and representation. The logos of the Bank of China and the Beijing Olympics are classic examples of this principle. "Feixiang" embodies this viewpoint and represents our company's design philosophy. Design Valued for Dialect Expression: "Form" is the language of beauty, and the most beautiful language is dialect. We do not reject Mandarin; we simply believe that using Mandarin to address the pronunciation of different brands shows a lack of respect for the market's branding. Design Based on Brand Needs: Every brand has an image that exists in the consciousness of its operators, whether vague or clear. This image varies with different operators and different stages of brand development. "Xiang" (form) as the design result is a harmonious product that condenses the standard of beauty after strategy formulation. It has clear brand goals and problem-solving abilities. Design to Optimize the Environment: Products support the brand, and the market is the brand's survival. With support, the brand has its foundation; with survival, the brand has its ground. A good product without a market foundation is like a castle in the air. The brand balances this relationship, playing a role in harmony. As the embodiment of the brand, design harmonizes the consumer space without polluting the market environment for profit, floating like an auspicious cloud. We use "Fingerprint, the essence of identity," "Feng Shui, the form that adapts," and "Auspicious Clouds, the symbol of harmony" to encapsulate these ideas and combine them into our logo, serving as a symbol of our design philosophy.