2024
Entrant Company
Category
Client's Name
Country / Region
MULTISWEET, a local cafe and bakery in New York, is a delightful blend of Chinese flavors and the refinement of French pastry craft. In our identity, we synthesized this fusion, creating a space where Asian warmth meets French sophistication. The new logo employs a serif typeface to evoke the sense of elegance. With the vibrant color palette, the design injects vitality into the brand and establishes a cohesive yet highly adaptable visual language. At the core is a bilingual menu, thoughtfully crafted to cater to our diverse audience. Our branding system, from stamp cards, cup sleeves, packaging, to shopping bags, enhances appeal and approachability.
Credits
Entrant Company
Mischievous Wolf
Category
Corporate Identity - Style Guide (NEW)
Country / Region
United Kingdom
Entrant Company
Drake Cooper
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Maryland State Ad Agency
Category
Branded Content - Cause / Awareness (NEW)
Country / Region
United States
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Live Experiences
Country / Region
United States