MULTISWEET Visual Identity

MULTISWEET, a local cafe and bakery in New York, is a delightful blend of Chinese flavors and the refinement of French pastry craft. In our identity, we synthesized this fusion, creating a space where Asian warmth meets French sophistication. The new logo employs a serif typeface to evoke the sense of elegance. With the vibrant color palette, the design injects vitality into the brand and establishes a cohesive yet highly adaptable visual language. At the core is a bilingual menu, thoughtfully crafted to cater to our diverse audience. Our branding system, from stamp cards, cup sleeves, packaging, to shopping bags, enhances appeal and approachability.