MUSE Gold

2024

MULTISWEET Visual Identity

Entrant Company

Freelance

Category

Corporate Identity - Brand Identity

Client's Name

MULTISWEET

Country / Region

United States

MULTISWEET, a local cafe and bakery in New York, is a delightful blend of Chinese flavors and the refinement of French pastry craft. In our identity, we synthesized this fusion, creating a space where Asian warmth meets French sophistication. The new logo employs a serif typeface to evoke the sense of elegance. With the vibrant color palette, the design injects vitality into the brand and establishes a cohesive yet highly adaptable visual language. At the core is a bilingual menu, thoughtfully crafted to cater to our diverse audience. Our branding system, from stamp cards, cup sleeves, packaging, to shopping bags, enhances appeal and approachability.

Credits

Designer
Cherie Chan
More Gold Winners
Corporate Identity
2024
MUSE Advertising Awards - Fruit-tella Full Of Fruity Joy
Perfetti Van Melle

Entrant Company

Mischievous Wolf

Category

Corporate Identity - Style Guide (NEW)

Country / Region

United Kingdom

Integrated Marketing
2024
MUSE Advertising Awards - Fentanyl: All It Takes Is Everything | Campaign

Entrant Company

Drake Cooper

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Maryland's Good Samaritan Law
Maryland Department of Health

Entrant Company

Maryland State Ad Agency

Category

Branded Content - Cause / Awareness (NEW)

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - The IBM AI Sports Club at SXSW

Entrant Company

George P. Johnson Experience Marketing

Category

Experiential & Immersive - Live Experiences

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy