To My Hooman

Coming out of the pandemic, we humans developed an undeniably codependent relationship with our pets. In fact, 64% of pet owners report feeling guilty being away from their pet and 54% say having a pet limits their ability to travel or even go out. Our happiness (and anxiety) is inextricably intertwined with theirs. But the reality is, when pet parents find a loving sitter on Rover, the world’s leading online pet sitter platform, our pets have the time of their damn lives. In this national campaign, we capture the pet experience from their unique, floor-up, emotionally intelligent perspective. In each pet-imagined, crudely animated film, pets reach out to their hoomans to let them know that it’s totally okay to “go do hooman things” without them. Because it totally is. The song’s lyrics are written in simple-but-sweet petspeak and performed by a small, amateur children’s choir.