MUSE Gold

2024

Generative AI: Unlocking the Future of Fashion

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Fashion & Beauty

Client's Name

Country / Region

United States

Our report explores the potential of generative artificial intelligence in the fashion industry. It suggests that generative AI could add $150 billion conservatively and up to $275 billion to the apparel fashion and luxury sectors' operating profits in the next three to five years. Generative AI has the potential to affect the entire fashion ecosystem, including creating better-selling designs, reducing marketing costs, hyper-personalizing customer communications, and speeding up processes. It may also reshape supply chain and logistics, store operations, and outcomes. Experimenting with new tools today means opening infinite possibilities tomorrow.

More Gold Winners
Event
2024
MUSE Advertising Awards - 2024 Taoyuan Band Festival

Entrant Company

Department of Cultural Affairs, Taoyuan

Category

Event - Festival / Carnival

Country / Region

Taiwan

Branded Content
2024
MUSE Advertising Awards - More Than Just Hair

Entrant Company

NBCUniversal

Category

Branded Content - Diversity / Equity / Inclusion

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - Cadillac: Escalade Times Square Takeover

Entrant Company

BCN Visuals

Category

Experiential & Immersive - Out-of-Home

Country / Region

United States

Publication
2024
MUSE Advertising Awards - Hoh Xil Eco-Cultural Creations
HOHXIL ECOLOGICAL CONSERVATION ASSOCIATION

Entrant Company

SUZHOU ZADIM HOME LIFT CO.,LTD

Category

Publication - Publication / Other___

Country / Region

China

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