2024
Generative AI: Unlocking the Future of Fashion
Entrant Company
McKinsey Global Publishing
Category
Branded Content - Fashion & Beauty
Client's Name
Country / Region
United States
Our report explores the potential of generative artificial intelligence in the fashion industry. It suggests that generative AI could add $150 billion conservatively and up to $275 billion to the apparel fashion and luxury sectors' operating profits in the next three to five years. Generative AI has the potential to affect the entire fashion ecosystem, including creating better-selling designs, reducing marketing costs, hyper-personalizing customer communications, and speeding up processes. It may also reshape supply chain and logistics, store operations, and outcomes. Experimenting with new tools today means opening infinite possibilities tomorrow.
Entrant Company
Partner.Co
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United States
Entrant Company
University of Illinois at Chicago
Category
Student Submission - Student Illustration
Country / Region
United States
Entrant Company
Vision Marketing Co., Ltd.
Category
Event - Festival / Carnival
Country / Region
Taiwan
Entrant Company
BlueTriton Brands
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States