2024
Generative AI: Unlocking the Future of Fashion
Entrant
McKinsey Global Publishing
Category
Branded Content - Fashion & Beauty
Client's Name
Country / Region
United States
Gallery
About The Entry
Our report explores the potential of generative artificial intelligence in the fashion industry. It suggests that generative AI could add $150 billion conservatively and up to $275 billion to the apparel fashion and luxury sectors' operating profits in the next three to five years. Generative AI has the potential to affect the entire fashion ecosystem, including creating better-selling designs, reducing marketing costs, hyper-personalizing customer communications, and speeding up processes. It may also reshape supply chain and logistics, store operations, and outcomes. Experimenting with new tools today means opening infinite possibilities tomorrow.
Entrant
National Association of REALTORS®
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
Entrant
Communication University of China
Category
Student Submission - Student / Other___
Country / Region
China
Entrant
Tsinghua University
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China
Entrant
Sunny Idea (HK) Limited, Zenith HK
Category
Video - Financial Services
Country / Region
Hong Kong SAR