2024
Spicy Ones
Entrant
Iluminere
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Texas Dairy Queen
Country / Region
United States
Gallery
About The Entry
Texas Dairy Queen® launched a New Spicy Chicken Strip on 9/25. To help promote the new product on social media, our digital creative team came up with the Spicy Ones Giveaway. Using the Hot Ones the YouTube channel as their muse, the team shot a round table conversation with fans of TDQ. The fans were able to try the food for the first time as well as cool down the spice with some of Texas Dairy Queen's iconic treats.
Results as of 11/6
20% engagement rate, 15% over our engagement rate goal
Over 45,000 video views
With 3 weeks left in the promotion, we've matched our new followers growth count from the previous giveaway, which exceeded 204% from 2022
Credits
Entrant
Arthur M. Blank Family Foundation
Category
Integrated Marketing - Rebranding
Country / Region
United States
Entrant
UnitedSenses
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
Germany
Entrant
By Hart
Category
Strategic Program - Interactive Brand Experience
Country / Region
United States
Entrant
TinyWins
Category
Corporate Identity - Style Guide (NEW)
Country / Region
Mexico