2024
Entrant Company
Category
Client's Name
Country / Region
Texas Dairy Queen® launched a New Spicy Chicken Strip on 9/25. To help promote the new product on social media, our digital creative team came up with the Spicy Ones Giveaway. Using the Hot Ones the YouTube channel as their muse, the team shot a round table conversation with fans of TDQ. The fans were able to try the food for the first time as well as cool down the spice with some of Texas Dairy Queen's iconic treats.
Results as of 11/6
20% engagement rate, 15% over our engagement rate goal
Over 45,000 video views
With 3 weeks left in the promotion, we've matched our new followers growth count from the previous giveaway, which exceeded 204% from 2022
Credits
Entrant Company
Orange Media Group
Category
Video - Retail
Country / Region
United States
Entrant Company
Work & Co
Category
Website - Causes / Awareness (NEW)
Country / Region
United States
Entrant Company
Center for REALTOR® Development
Category
Website - Education
Country / Region
United States
Entrant Company
Stage3 Agency
Category
Video - Lifestyle
Country / Region
United States