MUSE Platinum

2024

The Power of We

Entrant

Intermountain Health

Category

Integrated Marketing - Brand Transformation / Repositioning

Client's Name

Country / Region

United States

About The Entry

Though some of our parts have been around for over a hundred years, Intermountain Health re-launched in 2023 as a fresh brand with a larger footprint and a renewed dedication to our mission: helping people live the healthiest lives possible.
We’re now over 65,000 caregivers working together to be more for our families, friends, and neighbors—caring for them in a new way that goes well beyond traditional healthcare. We’re more focused on preventive care and wellness. We do more to proactively treat the causes of future disease. We partner more with patients, families, and our communities. We’ve refreshed our identity with one idea in mind: Health for you, with you.
The Power of We is a manifestation of this idea. It introduces the power of that partnership, while reintroducing Intermountain Health to the communities we serve. The Power of We is intended to announce and embrace our new identity, but—more importantly—it’s a showcase of simple, human-centered stories of what “health for you, with you,” truly looks like.
It’s a display of the beauty and reality of human life. It’s excitement for years ahead and celebration of years lived. It’s familiar for those who knew our past self, and it’s refreshingly new for those meeting us for the first time. It’s a promise: to always be there as your partner in health— something you won’t find anywhere else.

Credits

Ad Agency
RandR Partners
More Platinum Winners
Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - Manchester Printworks - Immersive digital environment

Entrant

www.adi.tv

Category

Experiential & Immersive - Business to Consumer (NEW)

Country / Region

United Kingdom

Video
2024
2024 MUSE Creative Awards Winner - Star Wars Battlefront Classic Collection

Entrant

Layer

Category

Video - Trailers

Country / Region

United States

Strategic Program
2024
2024 MUSE Creative Awards Winner - Pure Life: Healthy Connections

Entrant

BlueTriton Brands

Category

Strategic Program - Branding Refresh

Country / Region

United States

Social Media
2024
2024 MUSE Creative Awards Winner - Your First Sandwurm
Amazon Games

Entrant

Layer

Category

Social Media - Games

Country / Region

United States