2024
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Though some of our parts have been around for over a hundred years, Intermountain Health re-launched in 2023 as a fresh brand with a larger footprint and a renewed dedication to our mission: helping people live the healthiest lives possible.
We’re now over 65,000 caregivers working together to be more for our families, friends, and neighbors—caring for them in a new way that goes well beyond traditional healthcare. We’re more focused on preventive care and wellness. We do more to proactively treat the causes of future disease. We partner more with patients, families, and our communities. We’ve refreshed our identity with one idea in mind: Health for you, with you.
The Power of We is a manifestation of this idea. It introduces the power of that partnership, while reintroducing Intermountain Health to the communities we serve. The Power of We is intended to announce and embrace our new identity, but—more importantly—it’s a showcase of simple, human-centered stories of what “health for you, with you,” truly looks like.
It’s a display of the beauty and reality of human life. It’s excitement for years ahead and celebration of years lived. It’s familiar for those who knew our past self, and it’s refreshingly new for those meeting us for the first time. It’s a promise: to always be there as your partner in health— something you won’t find anywhere else.
Credits
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NBCUniversal
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Experiential & Immersive - Expos, Conventions & Trade Shows
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United States
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Digital Kitchen
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Video - Show Opening Segment
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United States
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The MRN Agency
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Strategic Program - Brand Strategy Campaign
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United States
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Video - Trailers
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United States