MUSE Gold

2024

BAIDU QINGGE Marketing Platform

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

Mobile App - Business

Client's Name

Country / Region

China

In the total output value of China's national economy, the agricultural economy plays a crucial role. However, as the cornerstone of economic development, rural small and micro-business operators often face various operational challenges. Addressing the three major difficulties faced by rural small and micro enterprises—insight into business opportunities, advertising creation, and challenges in advertising placement—we have meticulously developed and established the Baidu QINGGE Marketing Platform. This platform offers enterprise users one-stop four major marketing services: opportunity insight, advertising creation, simple placement, and performance monitoring.
QINGGE is not just an marketing platform, but also a bridge connecting business opportunities, a vast blue ocean for market expansion. 'Qingge(a light boat) approaches, leisurely arriving on the lake.' is a very picturesque sentence. By the tranquil lakeside, a nimble boat welcomes guests, creating a scene of roaming together on the lake. This is the vision that our Baidu QINGGE marketing platform aspires to. Drawing inspiration from traditional Chinese poetry and culture, we take 'Qingge' as our design concept, crafting the platform into a light and agile boat, sincerely inviting rural small and micro business owners to join hands and navigate freely in the business world.

Credits

Baidu Online Network Technology (Beijing) Co., Ltd
Shi Shuang
Baidu Online Network Technology (Beijing) Co., Ltd
Li Xiaotong
Baidu Online Network Technology (Beijing) Co., Ltd
Lin Pengfei
Baidu Online Network Technology (Beijing) Co., Ltd
Chen Xijia
Baidu Online Network Technology (Beijing) Co., Ltd
Li Haoyuan
Baidu Online Network Technology (Beijing) Co., Ltd
Zhou Wenning
Baidu Online Network Technology (Beijing) Co., Ltd
Fan Yanyan
Baidu Online Network Technology (Beijing) Co., Ltd
Cui Wujie
Baidu Online Network Technology (Beijing) Co., Ltd
Pan Deng
More Gold Winners
Experiential & Immersive
2024
MUSE Advertising Awards - Breast Cancer Treatment | Virtual Reality Experience

Entrant Company

Random42 Scientific Communication

Category

Experiential & Immersive - Virtual Reality

Country / Region

United Kingdom

Experiential & Immersive
2024
MUSE Advertising Awards - Fae Farm Booth Activation at PAX West

Entrant Company

InVision Communications

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - HAGIA SOPHIA EXPERIENCE

Entrant Company

DEM MUSEUMS

Category

Experiential & Immersive - Augmented Reality

Country / Region

Turkey

Corporate Identity
2024
MUSE Advertising Awards - Sage Integrative Health
Sage Integrative Health

Entrant Company

By Hart

Category

Corporate Identity - Logos

Country / Region

United States