2024
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Client's Name
Country / Region
H.Z. Farm, located in Chiayi Budai, Taiwan, is not just a bitter melon plantation but a hub of innovation transforming the local agricultural landscape. With a focus on ecological sustainability and low-carbon living, the farm has diversified its operations into three key sectors, driving economic revitalization and community well-being.
In the primary sector, bitter gourd cultivation forms the foundation, ensuring a steady supply of high-quality produce. This agricultural endeavor sets the stage for H.Z. Farm's broader initiatives.
The secondary sector introduces a unique dimension with the production of sought-after white gourd pastries, becoming a local delicacy and contributing to the farm's growth.
Expanding into the tertiary sector, H.Z. Farm promotes agritourism through partnerships with local travel agencies and homestay operators. The White Gourd Feast experience not only attracts visitors but also empowers the local community and supports regional development.
Facilitated by the National Association of Small and Medium Enterprises in Taiwan and our design team, H.Z. Farm enhances the visitor experience by optimizing service processes, crafting informative tourist maps, and organizing open-air feasts under enchanting bitter gourd trellises. These efforts provide a deeper understanding of bitter gourd cultivation and local culture, aligning with principles of sustainable living.
Credits
Entrant Company
AbelsonTaylor Group
Category
Video - TV Ad
Country / Region
United States
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Sora Won
Category
Corporate Identity - Brand Identity
Country / Region
United States
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InVision Communications
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Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
Entrant Company
Hualien County Government, EFFECT professional active engineering Co., Ltd
Category
Event - Cultural Event
Country / Region
Taiwan