ePay Campaign: Cutting Checks is So Old School Campaign

Enlyte's ePay campaign revolutionized traditional B2B payment methods with a B2C flair. We transformed the mundane task of cutting checks into a digital era with our ePay solution, significantly reducing costs for companies ready to make the switch. Our campaign, themed "Cutting Checks is So Old School," employed nostalgia with visuals of antiquated computers and carrier pigeons delivering checks, humorously juxtaposing the past with our advanced electronic payment method.
This creative juxtaposition highlighted the benefits and ease of transitioning to digital payments, capturing the audience's attention and driving home the message of efficiency and modernization. Our approach not only reflected the substantial cost savings but also the operational benefits, painting a clear picture of the outdated nature of paper checks and the bright future of digital transactions.