MUSE Silver

2024

A Calculated Risk: A.L.M. Holding Company

Entrant Company

Write Stuff Enterprises

Category

Publication - Book

Client's Name

A.L.M. Holding Company

Country / Region

United States

A Calculated Risk: A.L.M. Holding Company tells the story of Mathy Construction Company, which was founded in 1945 in La Crosse, Wisconsin. The company’s ethos was built on the idea of hard work, commitment and the pursuit of excellence.
Mathy initially specialized in laying hot mix asphalt, but the company would gradually expand into other specialty areas of construction.

A devastating warehouse fire early in Mathy’s history destroyed all of its construction equipment, but that was not enough to deter founder Amie L. Mathy. His tenacity and perseverance in the face of adversity would not allow him to quit and would inspire those who worked for him.

As Mathy successfully progressed, the company built up its reputation to become a nationally-
recognized leader in construction.

While Amie continued to work into his 80s, his son Chuck, who had been working for the company since 1958, was now running the operations. Like his father, Chuck successfully served the company well into his twilight years when his sons Steve and Scott were handed the reins. The brothers carried on the traditions of their father and grandfather, learning how things were done with a hands-on approach.

In 2005, Mathy’s leadership made the decision to reorganize and rename the business A.L.M. Holding Company to reflect its growth and aspirations.

Today, A.L.M. Holding Company remains true to the vision and values Amie L. Mathy originally established as it looks to the next generation of leaders and builders who will take the company into the future.

More Silver Winners
Student Submission
2024
MUSE Advertising Awards - Boeyik : Mount Everest Garbage Transport System

Entrant Company

Beijing Institute of Technology

Category

Student Submission - Student Conceptual Design

Country / Region

China

Video
2024
MUSE Advertising Awards - Workplace Inclusion Now
Autism Speaks

Entrant Company

Motion Projects

Category

Video - Nonprofit

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - Think Before You Flush
Madison Metropolitan Sewerage District

Entrant Company

Fatbird Creative, LLC

Category

Social Media - Environment & Sustainability

Country / Region

United States

Event
2024
MUSE Advertising Awards - NPMSB 2023 Children's Art Festival

Entrant Company

Southern Branch of the National Palace Museum

Category

Event - Public Event

Country / Region

Taiwan