MUSE Silver

2024

Heart Guardian

Entrant Company

Xiaomeng Liu

Category

Mobile App - Mobile App / Other___

Client's Name

Country / Region

United States

According to research, the incidence of acquired heart disease in pets increases with age, gradually rising from 10%. This led to the development of Heart Guardian – a heart tracking app designed specifically for pets. Compatible with collar-like smart wear, Heart Guardian ensures pet owners can always detect the pet's heart health status. With a highly intelligent and reliable design, Heart Guardian integrates innovative functions such as real-time monitoring, health records, AI data analysis, and links to doctor. The comprehensive attention provides scientific and reassuring care for pets while meeting the deep emotional bond between modern people and pets, establishing a new standard for pet health management.
Heart Guardian integrates diverse functions, aiming to safeguard pet health through technology. Real-time heart tracking allows for constant awareness of pets' health status. Combined with health records and AI data analysis, personalized health diaries are generated to provide more precise health management. Meanwhile, Heart Guardian establishes an electronic medical record platform to facilitate the sharing of pet medical records for faster targeted treatments. The innovative doctor linking automatically selects the most suitable hospitals to ensure timely treatment and optimize the allocation of medical resources. Additionally, the intelligent phone assistant allows communication with pets and includes positioning and photography, providing comprehensive health protection.
Heart Guardian meets users' needs in various scenarios with cross-platform compatibility and multi-device support. With cloud data synchronization, whether on iOS or Android systems, smartphones, tablets, or smart wearable devices, Heart Guardian can easily handle it, ensuring that users can access and detect pet health data anytime, anywhere. Additionally, it guarantees the stability and reliability of data, allowing seamless switching between different devices, greatly enhancing the convenience of user experience.
To strengthen the emotional connection with users, Heart Guardian's interface design emphasizes both a sense of technology and warmth. With pure blue as the main color scheme, complemented by the adorable and lively dog IP "Andy", the cute icons and colors are combined to create a perfect balance of artistry and fun.

Credits

Xiaomeng Liu
More Silver Winners
Branded Content
2024
MUSE Advertising Awards - Maryland Department of Health, Fentanyl & Xylazine Awareness

Entrant Company

Maryland State Ad Agency

Category

Branded Content - Cause / Awareness (NEW)

Country / Region

United States

Website
2024
MUSE Advertising Awards - The Remodelers Summit Teaser & Waitlist Experience

Entrant Company

REMODELERS ADVANTAGE

Category

Website - Events

Country / Region

United States

Mobile App
2024
MUSE Advertising Awards - PawMate

Entrant Company

Sandra Qin

Category

Mobile App - Mobile App / Other___

Country / Region

United States

Video
2024
MUSE Advertising Awards - Multiview Recruitment Video

Entrant Company

Spectrio

Category

Video - Recruitment

Country / Region

United States