MUSE Gold

2024

Rocket Mortgage Classic Changing The Course

Entrant Company

Rocket Mortgage

Category

Video - TV Ad

Client's Name

Country / Region

United States

The Rocket Mortgage Classic, played at the historic Detroit Golf Club, is more than just a PGA tour golf tournament. More importantly, it provides an opportunity for the brand to serve the community. The tournament helps flicker a spotlight on Detroit, showcasing it as a great place to live, work and play. However, that doesn’t mean there isn’t room for improvement. Using the event to help Change the Course in the city and bridge the digital divide across Detroit through the AREA 313 Challenge, the Rocket Mortgage Classic isn’t just about world-class golfers descending on Detroit. It’s also about contributing to our community and residents, creating long-lasting change, and resolving issues by improving internet, technology, and digital literacy training across Detroit.

Credits

Chairman of the Board
Dan Gilbert
Chief Executive Officer
Bill Emerson
Chief Marketing Officer
Casey Hurbis
Executive Creative Director
Rego Marquiis
Executive Producer
Julie Etheridge
Lead Producer
Kaitlin Fazio
Sponsorship Manager
Roro Spence
Senior Business Affairs
Kim Lehman
Social Campaign Manager
Wadsworth Pilot II
Creative Strategist
Jason Patterson
Project Manager
Blair Barnett
ACD Art
Sean Pavleshyn
ACD Copy
Heath Stauffer
Copywriter
Joel Brilliant
Designer
Timothy Laasko
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