MUSE Silver

2024

First Time Home Buyer EBook

Entrant Company

Rocket Mortgage

Category

Branded Content - E-Book

Client's Name

Country / Region

United States

For many of our current and potential clients, buying a house is the largest financial investment they will make in their lives. It’s a serious decision that typically sees a longer than average period between the consideration and activation phases and requires strong confidence in the client’s chosen lender.

To provide real value to our first-time home buyer audience and create an additional touch point as they consider buying, we developed an educational eBook about the home buying process. This downloadable PDF condenses the information contained in our almost 500 Learning Center blog articles into seven easy-to-follow steps.

On top of being educational, the eBook also highlights the breadth of resources we provide to our clients. Throughout the narrative, we incorporate our online tools, educational videos and relevant articles so readers can further their education as they see fit. Ease of use was prioritized, with the fully illustrated book being optimized for both desktop and mobile viewing.

As a large part of our brand focus is on being not only informative, but also approachable, the eBook has a nod to fairy tales to add a lighthearted storytelling feel to our content. We close the book with printable worksheets that are specifically designed to clear up common issues many home buyers face in the process.

¬Clients download this eBook through an exit pop-up window on RocketMortgage.com.

Credits

Chairman of Board
Dan Gilbert
Chief Executive Officer
Bill Emerson
Chief Marketing Officer
Casey Hurbis
ACD Art
Sean Pavleshyn
ACD Copy
Heath Stauffer
Creative Strategy Team Leader
Rudy Pokorny
Senior Designer
Allie Zang
Illustrator
Kelsey Dahl
Senior Project Manager
Jess Koryba
Editorial Content Team Leader
Victoria Araj
Marketing Analyst
Suzan Yassine
Copy Editor
Sarah Henseler
Copy Writer
Megan Polom
More Silver Winners
Website
2024
MUSE Advertising Awards - Natalie Eva Marie Recovery Centers

Entrant Company

Webconsuls, LLC

Category

Website - Health

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - Creating a unified brand driven by purpose

Entrant Company

Something Big

Category

Corporate Identity - Brand Identity

Country / Region

United Kingdom

Experiential & Immersive
2024
MUSE Advertising Awards - Workday Forever Forward Tour 2024

Entrant Company

MAKR

Category

Experiential & Immersive - Interactive Outdoor Event

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - Poetry Day
Hungarian Lottery Company

Entrant Company

Lounge Group

Category

Social Media - Arts & Culture

Country / Region

Hungary