2024

It's That Simple: Integrated Sales Campaign

Entrant Company

Enlyte

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Country / Region

United States

Enlyte's "It's That Simple" campaign cuts through the complexity of industry jargon to present clear, streamlined solutions. Using a clever 'one-two punch' approach, we pair problems with our straightforward solutions, followed by the tagline, "It's that simple," or "Imagine that," emphasizing ease and clarity. This campaign stood out for its simplicity in messaging and the innovative visual design that literally tears through the conventional to reveal the innovation beneath.
We also put a spotlight on our senior leadership, choosing authenticity over production, showcasing genuine interactions that resonate with our audience. The campaign speaks directly to the viewer, making intricate solutions feel approachable and attainable.