MUSE Gold

2024

Intel GTC Technology Experience Center

Entrant Company

Tsinghua University-Tsingshang Joint Institute for Smart Scene Innovation Design

Category

Experiential & Immersive - Exhibition Experience

Client's Name

Intel

Country / Region

China

The "Intel GTC Technology Experience Center" was designed by Zhou Yanyang and Wu Qiong’s teams from Tsinghua University-Tsingshang Joint Institute for Smart Scene Innovation Design. It aims to create a technology experience center that embodies Intel's brand philosophy, "it starts with Intel." The exhibition targets government entities, companies, and the general public, offering an audiovisual experience that merges reality with the future and technology with art. Visitors can experience various AI applications firsthand and appreciate the powerful productivity tools Intel provides for the AI era.

Credits

Zhou Yanyang
Wu Qiong
More Gold Winners
Video
2024
MUSE Advertising Awards - This is Precision AI: Launch Campaign

Entrant Company

weights&pulleys

Category

Video - Business to Business

Country / Region

United States

Video
2024
MUSE Advertising Awards - INGREZZA DTC - TakING on TD
Neurocrine Biosciences

Entrant Company

AbelsonTaylor Group

Category

Video - TV Ad

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - 2024 Siemens @ CES

Entrant Company

Sparks

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - Botite Plus
Shelly Liu

Entrant Company

FacialBeau International Corporation

Category

Corporate Identity - Brand Identity

Country / Region

Taiwan