2024

Intel GTC Technology Experience Center

Entrant Company

Tsinghua University-Tsingshang Joint Institute for Smart Scene Innovation Design

Category

Experiential & Immersive - Exhibition Experience

Client's Name

Intel

Country / Region

China

The "Intel GTC Technology Experience Center" was designed by Zhou Yanyang and Wu Qiong’s teams from Tsinghua University-Tsingshang Joint Institute for Smart Scene Innovation Design. It aims to create a technology experience center that embodies Intel's brand philosophy, "it starts with Intel." The exhibition targets government entities, companies, and the general public, offering an audiovisual experience that merges reality with the future and technology with art. Visitors can experience various AI applications firsthand and appreciate the powerful productivity tools Intel provides for the AI era.