Thinking Beyond the Hospital: Discharge Planning Campaign

Apricus’ "Thinking Beyond the Hospital" campaign redefines post-hospital care for injured workers. Focusing on the crucial transition from hospital to home, our services ensure that patients not only leave the hospital but also thrive once back in their daily lives. This campaign combined infographic-style icons with lifestyle photography to humanize our message, creating a narrative that resonates with those recovering from workplace injuries.
Through a multi-channel approach, utilizing web pages, social media, and interviews, we've crafted a cohesive story about our comprehensive support system. This system includes medical equipment, home care, and therapy services, all designed to ease the transition back to work. The campaign highlights proven outcomes, showcasing significant savings and improved recovery rates.