2024
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Client's Name
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Apricus’ "Thinking Beyond the Hospital" campaign redefines post-hospital care for injured workers. Focusing on the crucial transition from hospital to home, our services ensure that patients not only leave the hospital but also thrive once back in their daily lives. This campaign combined infographic-style icons with lifestyle photography to humanize our message, creating a narrative that resonates with those recovering from workplace injuries.
Through a multi-channel approach, utilizing web pages, social media, and interviews, we've crafted a cohesive story about our comprehensive support system. This system includes medical equipment, home care, and therapy services, all designed to ease the transition back to work. The campaign highlights proven outcomes, showcasing significant savings and improved recovery rates.
Credits
Entrant Company
Gooest Media Technology
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China
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MAS
Category
Advertising - Print Advertising (Single) (NEW)
Country / Region
United States
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NBCUniversal
Category
Branded Content - Diversity / Equity / Inclusion
Country / Region
United States
Entrant Company
JWI Marketing Co., Ltd.
Category
Event - Festival / Carnival
Country / Region
Taiwan