AZURA Coastal Kitchen & Sundown Rooftop

As part of the hotel rebranding initiative for The Hotel Zamora in St. Pete Beach, Florida, our team crafted a distinctive identity for the in-house kitchen, bar, and rooftop. Collaboratively, we played a pivotal role in conceptualizing the new name for the hotel's food services, ultimately settling on "Azura," a term evoking the sky's serene blue hues. This choice aligns with the radiant skies and expansive ocean views visible from the resort's beachfront location. The color palette and typefaces selected for the brand aim to mirror the light menu on offer and embrace the destination-centric ambiance that propels the local economy.
The driving force behind this branding endeavor was twofold: to fashion a brand that warmly welcomes both guests (given the hotel's frequent hosting of weekend weddings) and locals seeking the space for after-work happy hours, weekend brunches, or intimate dinner dates. Crucially, our overarching goal was to create a brand capable of being monetized through merchandise, thereby introducing an additional revenue stream for the hotel.