ZAGO Mold PU2

FRAGMENTAL collaborated with the agency CODES Brand House to create the 3D animation for the Rubber-PU2 mold — mould for tridensity footwear with RUBBER outer-sole and PU insole injected with double ring technology.

In the video, our objective was to highlight the engineering precision of the products (molds) and showcase the entire Rubber-PU2 process in an engaging manner, using holograms, and transitioning seamlessly into a natural setting. We also emphasized the Trentino Tree Agreement, showcasing the company's commitment to promoting tree planting in the Dolomites region, which was affected by the Vaia storm.

Some parts of the product's design were deliberately altered and concealed to protect the company's trade secrets and know-how.