2024
Slow and Steady Gets It Done
Entrant Company
FCB Health Europe, An IPG Health Company
Category
Branded Content - Healthcare & Pharma
Client's Name
Sandoz
Country / Region
United Kingdom
To educate patients and pharmacists on the importance of patience and perseverance in nail treatment, we needed a friendly face. So, we enlisted the help of an animal with prominent nails and a famously slow-paced approach to life: a tortoise. Named Ted.
Starring in his own animated campaign inspired by the classic tale of the Tortoise and the Hare, he reminded our audience that in the race to get clear nails, we all need to take treatment slow and steady.
Credits
Entrant Company
Innerspin Marketing
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
SHU-TE UNIVERSITY
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
Taiwan
Entrant Company
Inertia Studios Ltd
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
Netsafe Incorporated
Category
Video - Cause / Awareness (NEW)
Country / Region
New Zealand