2024
Slow and Steady Gets It Done
Entrant Company
FCB Health Europe, An IPG Health Company
Category
Branded Content - Healthcare & Pharma
Client's Name
Sandoz
Country / Region
United Kingdom
To educate patients and pharmacists on the importance of patience and perseverance in nail treatment, we needed a friendly face. So, we enlisted the help of an animal with prominent nails and a famously slow-paced approach to life: a tortoise. Named Ted.
Starring in his own animated campaign inspired by the classic tale of the Tortoise and the Hare, he reminded our audience that in the race to get clear nails, we all need to take treatment slow and steady.
Credits
Entrant Company
BSB Group International
Category
Strategic Program - PR Campaign
Country / Region
United States
Entrant Company
LightUp Life Co., Ltd.
Category
Event - Cultural Event
Country / Region
Taiwan
Entrant Company
Enshi JinRuida brand creative R & D Co., LTD
Category
Typography - Packaging / Product
Country / Region
China
Entrant Company
Pinch
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States