MUSE Gold

2024

Slow and Steady Gets It Done

Entrant Company

FCB Health Europe, An IPG Health Company

Category

Branded Content - Healthcare & Pharma

Client's Name

Sandoz

Country / Region

United Kingdom

To educate patients and pharmacists on the importance of patience and perseverance in nail treatment, we needed a friendly face. So, we enlisted the help of an animal with prominent nails and a famously slow-paced approach to life: a tortoise. Named Ted.

Starring in his own animated campaign inspired by the classic tale of the Tortoise and the Hare, he reminded our audience that in the race to get clear nails, we all need to take treatment slow and steady.

Credits

European ECD / FCB Health Europe, an IPG Health Company
Jamie MacCarthy-Morrogh
European ECD / FCB Health Europe, an IPG Health Company
David Prater
Associate Creative Director / FCB Health London, An IPG Health Company
Christian Louzado
Senior Creative Copywriter / FCB Health London, An IPG Health Company
Simon Wood
Senior Integrated Producer / IPG Health London
Shanie Connard
Head of Project Management. / FCB Health London, An IPG Health Company
Arianne Edwards
Strategic Planner / McCann Health London, an IPG Health Company
Alice Haighton
Project Manager / FCB Health London, An IPG Health Company
Trishna Champaneri
Senior Designer, Motion Graphics / IPG Health London
John Willows
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