2024
Entrant Company
Category
Client's Name
Country / Region
FRAGMENTAL collaborated with the agency CODES Brand House to create the 3D animation for the Rubber-PU2 mold — mould for tridensity footwear with RUBBER outer-sole and PU insole injected with double ring technology.
In the video, our objective was to highlight the engineering precision of the products (molds) and showcase the entire Rubber-PU2 process in an engaging manner, using holograms, and transitioning seamlessly into a natural setting. We also emphasized the Trentino Tree Agreement, showcasing the company's commitment to promoting tree planting in the Dolomites region, which was affected by the Vaia storm.
Some parts of the product's design were deliberately altered and concealed to protect the company's trade secrets and know-how.
Credits
Entrant Company
CTRL
Category
Social Media - Ad Campaign
Country / Region
Canada
Entrant Company
Motion Projects
Category
Experiential & Immersive - Sponsorship Experience
Country / Region
United States
Entrant Company
University of Illinois at Chicago
Category
Student Submission - Student Illustration
Country / Region
United States
Entrant Company
Gravity Global
Category
Social Media - Social Responsibility (NEW)
Country / Region
United Kingdom