Brand Promo of National Archaeological Park of China

This promotional film is a joint production between CGTN and the National Cultural Heritage Administration for the National Archaeological Park of China. It begins by highlighting emblematic cultural artifacts of Chinese civilization, accompanied by visuals of the park.
Utilizing 3D particle animation, the film illustrates the aggregation, dispersion, and recombination of particles that form these cultural relics. Its central theme is about connecting the past and the future, fostering dialogue between China and the world. It aims to enable the unique charm of Chinese culture to transcend borders and resonate deeply with people's hearts.
This film is showcased on the official accounts of CGTN, the National Cultural Heritage Administration, and the China Foundation for Cultural Heritage Conservation, as well as various national archaeological site parks.