MUSE Silver

2024

Lost Loves

Entrant Company

VCU Brandcenter

Category

Student Submission - Student AD

Client's Name

Southwest

Country / Region

United States

Lost Loves is a brand installation that shows how Southwest has heart for safe travel. We’d set up Lost Loves at the busiest airport in America, Hartsfield-Jackson Atlanta International Airport, and hang up 2,000 luggage tags representing the 2,000 people trafficked every day. This initiative would extend beyond the installation with OOH across the airport and a digital landing page.

Credits

Copywriter
Paris Cipollone
Art Director
Jess Riporti
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