2024
Lost Loves
Entrant
VCU Brandcenter
Category
Student Submission - Student AD
Client's Name
Southwest
Country / Region
United States
Lost Loves is a brand installation that shows how Southwest has heart for safe travel. We’d set up Lost Loves at the busiest airport in America, Hartsfield-Jackson Atlanta International Airport, and hang up 2,000 luggage tags representing the 2,000 people trafficked every day. This initiative would extend beyond the installation with OOH across the airport and a digital landing page.
Credits
Entrant
IDEO.org
Category
Video - Cause / Awareness (NEW)
Country / Region
United States
Entrant
Marks
Category
Integrated Marketing - Rebranding
Country / Region
Germany
Entrant
Clarity Partners, LLC
Category
Website - News & Newspaper
Country / Region
United States
Entrant
The Anything Group
Category
Advertising - Advertising Campaign
Country / Region
United States