2024
We've Got You
Entrant Company
NBCUniversal
Category
Branded Content - Retail
Client's Name
Lowe's
Country / Region
United States
In 2023 NBCUniversal Creative Partnerships was challenged with introducing Sunday Night Football viewers to the Lowe's Home Team, a group of in-store employees ready to help DIYers take on any home project.
The creative approach leveraged the common wisdom that in life, football, and home projects, you’re only as good as your team. Lowe’s Red Vest Assistants (RVAs) can be both a coach to the avid DIYer, and the invaluable team member that helps them get the win.
In two lighthearted original brand creatives, the RVAs help SNF commentators Melissa Stark and Rodney Harrison show that Lowe’s knows all that goes into a home project …and no matter the size of the job, “You’ve Got This. We’ve Got You.”
Credits
Entrant Company
BlueTriton Brands
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States
Entrant Company
Beijing SHIYU Four-Dimension Wayfinding System Planing & Designing Co.,Ltd.
Category
Outdoor Advertising - Signage
Country / Region
China
Entrant Company
Mnemonic Agency
Category
Video - School / Universities
Country / Region
United States
Entrant Company
Sunny Idea (HK) Limited, Zenith HK
Category
Experiential & Immersive - Multi-Channel Experience
Country / Region
Hong Kong SAR