MUSE Gold

2024

We've Got You

Entrant Company

NBCUniversal

Category

Branded Content - Retail

Client's Name

Lowe's

Country / Region

United States

In 2023 NBCUniversal Creative Partnerships was challenged with introducing Sunday Night Football viewers to the Lowe's Home Team, a group of in-store employees ready to help DIYers take on any home project.

The creative approach leveraged the common wisdom that in life, football, and home projects, you’re only as good as your team. Lowe’s Red Vest Assistants (RVAs) can be both a coach to the avid DIYer, and the invaluable team member that helps them get the win.

In two lighthearted original brand creatives, the RVAs help SNF commentators Melissa Stark and Rodney Harrison show that Lowe’s knows all that goes into a home project …and no matter the size of the job, “You’ve Got This. We’ve Got You.”

Credits

Creative Director / NBCU Creative Partnerships
Eduardo Kondracki
Sr. Director / NBCU Creative Partnerships
Carlos Miranda
VP & Creative Director/ NBCU Creative Partnerships
Mimi Belt
Producer / NBCU Creative Partnerships
Eric Garcia
Creative Director / NBCU Creative Partnerships
Yvette Perez
Sr. Director – Development / NBCU Creative Partnerships
Charles Stoebe
Sr. Manager – Development / NBCU Creative Partnerships
Meredith Borkowski
Coordinator – Development / NBCU Creative Partnerships
Cooper Blaze
VP – Development / NBCU Creative Partnerships
Jared Feigenbaum
SVP – Development / NBCU Creative Partnerships
Michael Worden
SVP, Head of Creative / NBCU Creative Partnerships
Steven Rummer
Producer / Paradiso Pictures
Eric Gaunaurd
Director / Paradiso Pictures
Timothy Kendall
Editor / P23 Productions
Paul Diaz
Audio Editing Supervisor / NBCUniversal
Alex Cirilo
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