MUSE Gold

2024

KUMIHIMO

Entrant Company

greymatters

Category

Corporate Identity - Brand Identity

Client's Name

JW Marriott Hanoi

Country / Region

Vietnam

At the heart of this culinary haven, Chefs James Paul Valdez Lorenzo and Chef Takanori Tanaka form an unstoppable duo. Their diverse backgrounds and unwavering determination create a progressive dining experience that surpasses expectations. With visionary expertise and leadership, they redefine gastronomy, pushing boundaries and elevating the restaurant to new heights.

KUMIHIMO is more than just a modern Japanese restaurant and bar that offers progressive Japanese cuisine. It’s more than a building, bar, restaurant, terrace, or event space. KUMIHIMO is an encounter -- a carefully considered experience that immerses guests in its delicious F&B offering and brings them face-to-face with the warmth, creativity, and delightful unpredictability that define KUMIHIMO. United by a common goal, the team behind KUMIHIMO is made up of varied backgrounds and creeds, yet a single thread that ties them together is their passion for delivering great F&B experience.

Drawing inspiration from a longstanding Japanese tradition, the symbolic significance of “KUMIHIMO” is truly mesmerizing when seamlessly integrated into interior and branding visual design elements. The age-old art of braiding, a tradition that gracefully weaves threads of social unity across all institutional echelons. It signifies a profound collaboration among the design team, the chef, and the hotel staff. The design journey commenced with selecting the theme “KUMIHIMO,” igniting the creative ingenuity of the brand & design process from start to finish.

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