MUSE Gold

2024

KUMIHIMO

Entrant

greymatters

Category

Corporate Identity - Brand Identity

Client's Name

JW Marriott Hanoi

Country / Region

Vietnam

About The Entry

At the heart of this culinary haven, Chefs James Paul Valdez Lorenzo and Chef Takanori Tanaka form an unstoppable duo. Their diverse backgrounds and unwavering determination create a progressive dining experience that surpasses expectations. With visionary expertise and leadership, they redefine gastronomy, pushing boundaries and elevating the restaurant to new heights.
KUMIHIMO is more than just a modern Japanese restaurant and bar that offers progressive Japanese cuisine. It’s more than a building, bar, restaurant, terrace, or event space. KUMIHIMO is an encounter -- a carefully considered experience that immerses guests in its delicious F&B offering and brings them face-to-face with the warmth, creativity, and delightful unpredictability that define KUMIHIMO. United by a common goal, the team behind KUMIHIMO is made up of varied backgrounds and creeds, yet a single thread that ties them together is their passion for delivering great F&B experience.
Drawing inspiration from a longstanding Japanese tradition, the symbolic significance of “KUMIHIMO” is truly mesmerizing when seamlessly integrated into interior and branding visual design elements. The age-old art of braiding, a tradition that gracefully weaves threads of social unity across all institutional echelons. It signifies a profound collaboration among the design team, the chef, and the hotel staff. The design journey commenced with selecting the theme “KUMIHIMO,” igniting the creative ingenuity of the brand & design process from start to finish.

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