MUSE Silver

2024

Everyone is the user experience designer

Entrant Company

China Mobile Internet Co., Ltd

Category

Mobile App - Guides / Ratings / Reviews

Client's Name

Country / Region

China

This platform, specially designed for the company’s internal testing, incorporates a points reward system and multiple interactive sections, aiming to encourage employees to provide suggestions. This will promote product optimization, and improve the user experience as well as user satisfaction.
To improve its appeal to users, the platform introduces a points reward system. Users can earn points by submitting suggestions that are adopted and completing daily tasks, which can be exchanged for prizes. The platform also features the charts and a medal system to visualize users’ achievements, and thus enhance their sense of fulfillment and participation. During crucial phases of product development, it will launch special competitions, rewarding users who excel in both the number and quality of suggestions. Such a design can increase users’ participation, and help the company gather higher-quality feedback.
The platform boasts a hit the list area and a community section for discussing controversial suggestions, where users freely express their opinions. This enhances interaction among users, and can better promote product development. To further inspire users’ enthusiasm, the platform includes a project reward section, which initiates discussions on critical issues related to business development goals and rewards users who offer outstanding answers with bonus points, so as to provide directional guidance for breaking through bottlenecks in product development.
Prioritizing functionality, the overall interface design adopts a simple UI and information layout for easier operation. All suggestions made by users are displayed in a circular chart on their personal center, clear and intuitive.

Credits

China Mobile Internet Co., Ltd
Quality Management Department (Network Assessment Center)
China Mobile Internet Co., Ltd
Huimin Pan
More Silver Winners
Branded Content
2024
MUSE Advertising Awards - BOYANG HU/BOYANG HE
Ningxia Desheng Technology Development Co., Ltd.

Entrant Company

Boyang Hu, Beijia Zhang, Boyang Hu Art Trade Center

Category

Branded Content - Fashion & Beauty

Country / Region

China

Video
2024
MUSE Advertising Awards - To My Hooman
Rover.com

Entrant Company

Little Hands of Stone

Category

Video - Animation

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - TRADEL.TECH. Making investment easy

Entrant Company

Aida Pioneer

Category

Corporate Identity - Logos

Country / Region

United States

Student Submission
2024
MUSE Advertising Awards - Swift Stretch Energizer
Tianjin University

Entrant Company

ZHANG ZHANG STUDIO

Category

Student Submission - Student Product Design

Country / Region

China