Family Love Code

Shift the way our shoppers enter the promo codes
to be easier, and more excited.

Background
"LION Family" is the LINE Official Account for online shopping of LION Corporation which have purpose to help every family be healthy. We sells range of LION's personal care products such as shower cream, toothbrush, toothpaste, detergent, etc.

We found that our shoppers love using discount codes. And the more codes were filled, the more sales increase.

But for shoppers finding a code they like is always a challenge. Codes are often long, and hard to remember Frustrations arise when unable to find or successfully enter a code, leading to dissatisfaction and a shift to other platforms.

Idea
Shift the way shoppers entering promo codes to be easier, and more excited.

By transform random letters promo codes into easily recallable positive phrases that resonate within families.
From meaningless code into meaningful one.
-------------------------------------------------

We create the promo campaign called "Family Love Code - 10 love quotes for my beloved one."

The Codes that everyone can guess and try easily. The Codes were created by the daily spoken words which resonate within family.

We use the top 10 positive phrases which family members want to hear most.
-------------------------------------------------

And this is the first shift, we will continue this scheme with alternate festive event and theme such as Thai New Year - shoppers can fill the promo box with their new year resolution, For Pet Day - they can fill with their pet's name, For Loy Kratong Festival - they can fill with what they wish.