MUSE Gold

2024

More Fútbol for All

Entrant

NBCUniversal

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

T-Mobile

Country / Region

United States

Gallery

MUSE Creative Awards Winner – More Fútbol for All by NBCUniversal (Image 1)

MUSE Creative Awards Winner – More Fútbol for All by NBCUniversal (Image 2)

MUSE Creative Awards Winner – More Fútbol for All by NBCUniversal (Image 3)

MUSE Creative Awards Winner – More Fútbol for All by NBCUniversal (Image 4)

About The Entry

In partnership with T-Mobile, NBC Universal gave fans MORE of the soccer they craved during the biggest sports event of the year: the 2022 FIFA World Cup. By seamlessly integrating T-Mobile’s iconic brand visuals and World Cup-specific ad creative messaging into Telemundo Deportes’ key tournament programming, we reached soccer fans across all platforms, every match day, proving MORE… really is MORE.

Credits

Global Chief Marketing Officer, Advertising Sales and Partnerships / NBCUniversal

Josh Feldman

SVP, Head of Creative / NBCUniversal

Steven Rummer

Vice President & Creative Director / NBCUniversal Creative Partnerships

Mimi Belt

Senior Creative Director of Marketing / NBCUniversal Creative Partnerships

Carlos Miranda

Senior Creative Producer / NBCUniversal Creative Partnerships

Christine Ronan

Senior Director / NBCSports Creative Partnerships

Kevin Baine

Manager / NBCSports Creative Partnerships

Caroline Deakin

Vice President / NBCSports Creative Partnerships

Jared Feigenbaum

Gameday Creative

Telemundo Deportes

Senior Creative Producer / NBCUniversal Creative Partnerships

Diego Pirogovsky

SVP, Creative Partnerships NBCUniversal

Michael Worden

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Corporate Identity

2024 MUSE Creative Awards Winner - Anan

Guangdong Zaoan Culture Development Co.,Ltd.

Anan

Entrant

Guangdong Zaoan Culture Development Co.,Ltd.

Category

Corporate Identity - Brand Identity

Country / Region

China

Integrated Marketing

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Entrant

Purple Media

Category

Integrated Marketing - Integrated Marketing / Other___

Country / Region

Canada

Branded Content

2024 MUSE Creative Awards Winner - Larger than Life

Browns Shoes

Larger than Life

Entrant

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Category

Branded Content - Fashion & Beauty

Country / Region

Canada

2024 MUSE Creative Awards Winner - Heritage

三苏酒业

Heritage

Entrant

成都易简品牌设计有限公司

Category

Typography - Packaging / Product

Country / Region

China