MUSE Gold

2024

More Fútbol for All

Entrant Company

NBCUniversal

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

T-Mobile

Country / Region

United States

In partnership with T-Mobile, NBC Universal gave fans MORE of the soccer they craved during the biggest sports event of the year: the 2022 FIFA World Cup. By seamlessly integrating T-Mobile’s iconic brand visuals and World Cup-specific ad creative messaging into Telemundo Deportes’ key tournament programming, we reached soccer fans across all platforms, every match day, proving MORE… really is MORE.

MUSE Creative Awards Winner - More Fútbol for All 1

MUSE Creative Awards Winner - More Fútbol for All 2

MUSE Creative Awards Winner - More Fútbol for All 3

MUSE Creative Awards Winner - More Fútbol for All 4

Credits

Global Chief Marketing Officer, Advertising Sales and Partnerships / NBCUniversal

Josh Feldman

SVP, Head of Creative / NBCUniversal

Steven Rummer

Vice President & Creative Director / NBCUniversal Creative Partnerships

Mimi Belt

Senior Creative Director of Marketing / NBCUniversal Creative Partnerships

Carlos Miranda

Senior Creative Producer / NBCUniversal Creative Partnerships

Christine Ronan

Senior Director / NBCSports Creative Partnerships

Kevin Baine

Manager / NBCSports Creative Partnerships

Caroline Deakin

Vice President / NBCSports Creative Partnerships

Jared Feigenbaum

Gameday Creative

Telemundo Deportes

Senior Creative Producer / NBCUniversal Creative Partnerships

Diego Pirogovsky

SVP, Creative Partnerships NBCUniversal

Michael Worden

More Gold Winners

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MUSE Advertising Awards - Four Typologies

Four Typologies

Entrant Company

Freelance

Category

Website - Experimental

Country / Region

United States

MUSE Advertising Awards - OLYMPICS – ALL THE SHINE

TV Globo

OLYMPICS – ALL THE SHINE

Entrant Company

Promo TV Globo

Category

Video - Sports

Country / Region

Brazil

MUSE Advertising Awards - Azad Madni Receives NAE’s 2023 Gordon Prize

USC Viterbi School of Engineering

Azad Madni Receives NAE’s 2023 Gordon Prize

Entrant Company

Academic Lens

Category

Video - Educational

Country / Region

United States

MUSE Advertising Awards - Real. World. Change

Edge Strategy

Real. World. Change

Entrant Company

Gravity Global

Category

Advertising - Advertising Campaign

Country / Region

United Kingdom