MUSE Gold

2024

More Fútbol for All

Entrant Company

NBCUniversal

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

T-Mobile

Country / Region

United States

In partnership with T-Mobile, NBC Universal gave fans MORE of the soccer they craved during the biggest sports event of the year: the 2022 FIFA World Cup. By seamlessly integrating T-Mobile’s iconic brand visuals and World Cup-specific ad creative messaging into Telemundo Deportes’ key tournament programming, we reached soccer fans across all platforms, every match day, proving MORE… really is MORE.

MUSE Creative Awards Winner – More Fútbol for All by NBCUniversal (Image 1)

MUSE Creative Awards Winner – More Fútbol for All by NBCUniversal (Image 2)

MUSE Creative Awards Winner – More Fútbol for All by NBCUniversal (Image 3)

MUSE Creative Awards Winner – More Fútbol for All by NBCUniversal (Image 4)

Credits

Global Chief Marketing Officer, Advertising Sales and Partnerships / NBCUniversal

Josh Feldman

SVP, Head of Creative / NBCUniversal

Steven Rummer

Vice President & Creative Director / NBCUniversal Creative Partnerships

Mimi Belt

Senior Creative Director of Marketing / NBCUniversal Creative Partnerships

Carlos Miranda

Senior Creative Producer / NBCUniversal Creative Partnerships

Christine Ronan

Senior Director / NBCSports Creative Partnerships

Kevin Baine

Manager / NBCSports Creative Partnerships

Caroline Deakin

Vice President / NBCSports Creative Partnerships

Jared Feigenbaum

Gameday Creative

Telemundo Deportes

Senior Creative Producer / NBCUniversal Creative Partnerships

Diego Pirogovsky

SVP, Creative Partnerships NBCUniversal

Michael Worden

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