MUSE Gold

2024

More Fútbol for All

Entrant Company

NBCUniversal

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

T-Mobile

Country / Region

United States

In partnership with T-Mobile, NBC Universal gave fans MORE of the soccer they craved during the biggest sports event of the year: the 2022 FIFA World Cup. By seamlessly integrating T-Mobile’s iconic brand visuals and World Cup-specific ad creative messaging into Telemundo Deportes’ key tournament programming, we reached soccer fans across all platforms, every match day, proving MORE… really is MORE.

Credits

Global Chief Marketing Officer, Advertising Sales and Partnerships / NBCUniversal
Josh Feldman
SVP, Head of Creative / NBCUniversal
Steven Rummer
Vice President & Creative Director / NBCUniversal Creative Partnerships
Mimi Belt
Senior Creative Director of Marketing / NBCUniversal Creative Partnerships
Carlos Miranda
Senior Creative Producer / NBCUniversal Creative Partnerships
Christine Ronan
Senior Director / NBCSports Creative Partnerships
Kevin Baine
Manager / NBCSports Creative Partnerships
Caroline Deakin
Vice President / NBCSports Creative Partnerships
Jared Feigenbaum
Gameday Creative
Telemundo Deportes
Senior Creative Producer / NBCUniversal Creative Partnerships
Diego Pirogovsky
SVP, Creative Partnerships NBCUniversal
Michael Worden
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Country / Region

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Category

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Country / Region

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CSR
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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