MUSE Gold

2024

Heritage

Entrant Company

成都易简品牌设计有限公司

Category

Typography - Packaging / Product

Client's Name

三苏酒业

Country / Region

China

This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing "heaven is round, earth is square," add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.

Credits

成都易简品牌设计有限公司
李若菡
成都易简品牌设计有限公司
欧宏
成都易简品牌设计有限公司
邱洪
成都易简品牌设计有限公司
刘永琪
成都易简品牌设计有限公司
王梦林
成都易简品牌设计有限公司
武小青
More Gold Winners
Video
2024
2024 MUSE Creative Awards Winner - FreeKick Explainer
Austin Capital Bank

Entrant Company

DeVito/Verdi

Category

Video - Banking

Country / Region

United States

Video
2024
2024 MUSE Creative Awards Winner - Yeobo!
ACCOR – ALL

Entrant Company

Moving Bits pte ltd

Category

Video - Financial Services

Country / Region

Singapore

Video
2024
2024 MUSE Creative Awards Winner - Heroes in Action: The Lifeguard Experience
Municipality of Clarington

Entrant Company

Storia Photo Video

Category

Video - Recruitment

Country / Region

Canada

Event
2024
2024 MUSE Creative Awards Winner - My Art, My World
Rita Winkler

Entrant Company

The Muse

Category

Event - Art Event

Country / Region

Canada