2024
Heritage
Entrant Company
成都易简品牌设计有限公司
Category
Typography - Packaging / Product
Client's Name
三苏酒业
Country / Region
China
This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing "heaven is round, earth is square," add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.
Credits
Entrant Company
Vision Marketing Co., Ltd.
Category
Event - Festival / Carnival
Country / Region
Taiwan
Entrant Company
Tidepole
Category
Corporate Identity - Logos
Country / Region
China
Entrant Company
Play Design Lab
Category
Branded Content - Lifestyle
Country / Region
Taiwan
Entrant Company
mediaman GmbH
Category
Best Agency Awards - B2B Agency of the Year
Country / Region
Germany