2024
Heritage
Entrant Company
成都易简品牌设计有限公司
Category
Typography - Packaging / Product
Client's Name
三苏酒业
Country / Region
China
This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing "heaven is round, earth is square," add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.
Credits
Entrant Company
Amy Luo
Category
Marketing & Promotional - Character Design
Country / Region
China
Entrant Company
forceMAJEURE Design
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Di Chai, Ying Ying Sun, Yueming Lai
Category
Mobile App - Mobile App / Other___
Country / Region
United States
Entrant Company
Enlyte
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States