2024
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Client's Name
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Mind Bonsai is a tool that facilitates self-reflection by translating the intricate dimensions of self-identity into a visually accessible language for personal exploration and sharing. Comprising collectable figurines with five parts determined by responses to the personality test, each Mind Bonsai becomes a unique representation of an individual's diverse personality facets. The pursuit of self-understanding, encompassing emotions, personality, talents, interests, and beliefs, is portrayed as a lifelong journey offering benefits such as improved relationships, self-care, confidence, and personal growth.
Built upon established personality tests like Myers-Briggs, Enneagram, and Big Five, Mind Bonsai employs a questionnaire categorized by aspects of identity. Scores from these categories are transformed into unique visual identity artifact. The test process not only deepens self-awareness but also reveals potential patterns previously unnoticed. Visualizing the data serves as a touchstone, fostering ongoing learning and providing a conversational entry point about personal growth with others.
The choice of a bonsai as the symbolic representation holds significance, embodying personal growth through meticulous shaping. Analogous to the bonsai's transformative journey through careful trimming, meditation, and reflection, Mind Bonsai serves as a visual metaphor for the iterative nature of self-evolution. Ultimately, it becomes a tangible object encouraging individuals to engage in continuous self-improvement and open conversations about their evolving identities.
Entrant Company
Snackbox
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Branded Content - White Paper
Country / Region
United States
Entrant Company
Royal College Of Art
Category
Student Submission - Student Conceptual Design
Country / Region
United Kingdom
Entrant Company
Iluminere
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Southwest Gas Corporation
Category
Video - Green / Eco-Friendly
Country / Region
United States