MUSE Silver

2024

The Mind Bonsai

Entrant Company

California College of Arts

Category

Student Submission - Student Conceptual Design

Client's Name

Country / Region

United States

Mind Bonsai is a tool that facilitates self-reflection by translating the intricate dimensions of self-identity into a visually accessible language for personal exploration and sharing. Comprising collectable figurines with five parts determined by responses to the personality test, each Mind Bonsai becomes a unique representation of an individual's diverse personality facets. The pursuit of self-understanding, encompassing emotions, personality, talents, interests, and beliefs, is portrayed as a lifelong journey offering benefits such as improved relationships, self-care, confidence, and personal growth.

Built upon established personality tests like Myers-Briggs, Enneagram, and Big Five, Mind Bonsai employs a questionnaire categorized by aspects of identity. Scores from these categories are transformed into unique visual identity artifact. The test process not only deepens self-awareness but also reveals potential patterns previously unnoticed. Visualizing the data serves as a touchstone, fostering ongoing learning and providing a conversational entry point about personal growth with others.

The choice of a bonsai as the symbolic representation holds significance, embodying personal growth through meticulous shaping. Analogous to the bonsai's transformative journey through careful trimming, meditation, and reflection, Mind Bonsai serves as a visual metaphor for the iterative nature of self-evolution. Ultimately, it becomes a tangible object encouraging individuals to engage in continuous self-improvement and open conversations about their evolving identities.

More Silver Winners
Branded Content
2024
MUSE Advertising Awards - Sensation Series - Modern Chic Business

Entrant Company

ERAL FASHION

Category

Branded Content - Fashion & Beauty

Country / Region

China

Publication
2024
MUSE Advertising Awards - Awakening: Truth Be Told / Book Cover

Entrant Company

Matt Johnson / Graphic Design • Illustration

Category

Publication - Book

Country / Region

United States

Student Submission
2024
MUSE Advertising Awards - Continuous Lollipops
Zixing Zhu,Ke Sun,Xingchen Pan

Entrant Company

Hongik University

Category

Student Submission - Student Conceptual Design

Country / Region

South Korea

Video
2024
MUSE Advertising Awards - Unpacked Series
J.P. Morgan

Entrant Company

Dash

Category

Video - Animation

Country / Region

United States