MUSE Silver

2024

The Mind Bonsai

Entrant Company

California College of Arts

Category

Student Submission - Student Conceptual Design

Client's Name

Country / Region

United States

Mind Bonsai is a tool that facilitates self-reflection by translating the intricate dimensions of self-identity into a visually accessible language for personal exploration and sharing. Comprising collectable figurines with five parts determined by responses to the personality test, each Mind Bonsai becomes a unique representation of an individual's diverse personality facets. The pursuit of self-understanding, encompassing emotions, personality, talents, interests, and beliefs, is portrayed as a lifelong journey offering benefits such as improved relationships, self-care, confidence, and personal growth.

Built upon established personality tests like Myers-Briggs, Enneagram, and Big Five, Mind Bonsai employs a questionnaire categorized by aspects of identity. Scores from these categories are transformed into unique visual identity artifact. The test process not only deepens self-awareness but also reveals potential patterns previously unnoticed. Visualizing the data serves as a touchstone, fostering ongoing learning and providing a conversational entry point about personal growth with others.

The choice of a bonsai as the symbolic representation holds significance, embodying personal growth through meticulous shaping. Analogous to the bonsai's transformative journey through careful trimming, meditation, and reflection, Mind Bonsai serves as a visual metaphor for the iterative nature of self-evolution. Ultimately, it becomes a tangible object encouraging individuals to engage in continuous self-improvement and open conversations about their evolving identities.

More Silver Winners
Experiential & Immersive
2024
MUSE Advertising Awards - We Who Believe in Freedom: Black Feminist DC
National Women's History Museum

Entrant Company

Tessellate

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United States

Event
2024
MUSE Advertising Awards - National Day of Abha 2023

Entrant Company

Kvant Show Production

Category

Event - Celebration Event

Country / Region

Slovakia

Typography
2024
MUSE Advertising Awards - Totem of Chinese Characters and Corresponding Applications

Entrant Company

Hubei Business College

Category

Typography - Typefaces / Font System

Country / Region

China

Mobile App
2024
MUSE Advertising Awards - SimpleFile
Simple File

Entrant Company

Naked Dev

Category

Mobile App - Business

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy