2024
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Mind Bonsai is a tool that facilitates self-reflection by translating the intricate dimensions of self-identity into a visually accessible language for personal exploration and sharing. Comprising collectable figurines with five parts determined by responses to the personality test, each Mind Bonsai becomes a unique representation of an individual's diverse personality facets. The pursuit of self-understanding, encompassing emotions, personality, talents, interests, and beliefs, is portrayed as a lifelong journey offering benefits such as improved relationships, self-care, confidence, and personal growth.
Built upon established personality tests like Myers-Briggs, Enneagram, and Big Five, Mind Bonsai employs a questionnaire categorized by aspects of identity. Scores from these categories are transformed into unique visual identity artifact. The test process not only deepens self-awareness but also reveals potential patterns previously unnoticed. Visualizing the data serves as a touchstone, fostering ongoing learning and providing a conversational entry point about personal growth with others.
The choice of a bonsai as the symbolic representation holds significance, embodying personal growth through meticulous shaping. Analogous to the bonsai's transformative journey through careful trimming, meditation, and reflection, Mind Bonsai serves as a visual metaphor for the iterative nature of self-evolution. Ultimately, it becomes a tangible object encouraging individuals to engage in continuous self-improvement and open conversations about their evolving identities.
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Anntoine Marketing and Design
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Corporate Identity - Corporate Identity Redesign
Country / Region
United States
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Howard Hughes
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Advertising - Advertising Campaign
Country / Region
United States
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Chenyu Liao, Qianying Niu
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Student Submission - Student Packaging Design
Country / Region
China
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AARP Brand Creative Services
Category
Video - Motion Graphics
Country / Region
United States