MUSE Silver

2024

The Mind Bonsai

Entrant Company

California College of Arts

Category

Student Submission - Student Product Design

Client's Name

Country / Region

United States

Mind Bonsai is a tool that facilitates self-reflection by translating the intricate dimensions of self-identity into a visually accessible language for personal exploration and sharing. Comprising collectable figurines with five parts determined by responses to the personality test, each Mind Bonsai becomes a unique representation of an individual's diverse personality facets. The pursuit of self-understanding, encompassing emotions, personality, talents, interests, and beliefs, is portrayed as a lifelong journey offering benefits such as improved relationships, self-care, confidence, and personal growth.

Built upon established personality tests like Myers-Briggs, Enneagram, and Big Five, Mind Bonsai employs a questionnaire categorized by aspects of identity. Scores from these categories are transformed into unique visual identity artifact. The test process not only deepens self-awareness but also reveals potential patterns previously unnoticed. Visualizing the data serves as a touchstone, fostering ongoing learning and providing a conversational entry point about personal growth with others.

The choice of a bonsai as the symbolic representation holds significance, embodying personal growth through meticulous shaping. Analogous to the bonsai's transformative journey through careful trimming, meditation, and reflection, Mind Bonsai serves as a visual metaphor for the iterative nature of self-evolution. Ultimately, it becomes a tangible object encouraging individuals to engage in continuous self-improvement and open conversations about their evolving identities.

More Silver Winners
Mobile App
2024
MUSE Advertising Awards - Heart Guardian

Entrant Company

Xiaomeng Liu

Category

Mobile App - Mobile App / Other___

Country / Region

United States

Student Submission
2024
MUSE Advertising Awards - End-point Start-point
CHIA-HUI LIEN

Entrant Company

Tainan University of Technology

Category

Student Submission - Student Typography

Country / Region

Taiwan

Branded Content
2024
MUSE Advertising Awards - Lymphoma Awareness Project: LENFOMART

Entrant Company

Ajans Digital

Category

Branded Content - Healthcare & Pharma

Country / Region

Turkey

Mobile App
2024
MUSE Advertising Awards - Wavvest: AI-Driven Wealth Management

Entrant Company

Wavvest Holdings, Inc.

Category

Mobile App - Finance

Country / Region

United States