MUSE Silver

2024

AI Companion Education Without Borders

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

Strategic Program - Digital Marketing Campaign

Client's Name

Country / Region

China

Utilizing AI technology to create digital teachers, we offer 24/7 learning support, allowing students worldwide to access personalized and professional interactive learning experiences anytime, anywhere, and for free. Our goal is to provide equal educational opportunities for all globally, especially for out-of-school children, promoting fairness and inclusivity in education. We aim to eliminate the limitations of cultural learning imposed by geographical or resource constraints, ensuring that everyone has access to equal educational resources.
We provide animated guidance to enhance engagement. Users can explore languages and cultures of different countries by rotating the globe on the user interface, while keeping the operations simple and user-friendly.
Based on user preferences and interests, we offer a list of teachers along with corresponding instructions, facilitating better learning and communication experiences.
Using a macroscopic view from space to offer users a global perceptual experience, we aim to immerse them in real scenarios through precise positioning and focus, facilitating interactive learning with a generative AI digital teacher. Integrating educational scenarios with technological interfaces seamlessly, we build a bridge for cultural exchange, empowering users to master multiple languages and driving global integration and development. We advocate for a globally diverse educational design concept.
According to the latest data released by UNESCO in September 2023, the number of out-of-school children globally has increased by 6 million, reaching a total of 250 million. Currently, 64 million children aged 6 to 11 are not enrolled in primary school, 61 million adolescents aged 12 to 14 are not attending secondary school, and 36% of 15 to 17-year-olds in high school age are also out of school.
By using animation and sound effects as guiding cues, we enhance the interactive fun and user perception.
Simplifying the operational flow reduces cognitive load and complexity, enabling users to quickly get started and enjoy the experience process.
Utilizing AI-powered multi-turn generative dialogue interaction simulates real one-on-one teaching scenarios, enhancing the user experience.

Credits

Yujie Shi
Yong Zhang
Chen Cao
Junchao Yan
Chenyang Ma
Sumin Hu
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