FEEDING TIME

Ahead of Halloween, Jack in the Box teamed up with some of Hollywood’s best writers behind horror hits like “American Horror Story,” “Saw,” and “You“ (Asha Michelle Wilson, Kara Lee Corthron, Marcus Dunstan & Patrick Melton) to create Jack in the Box’s first ever horror short, FEEDING TIME. Developed during the historic 2023 WGA strike, this project allowed writers to find a creative storytelling outlet. It was a tough time for the San Diego brand’s California neighbors and Jack was, as always, happy to celebrate and uplift the underdogs — all the while executing a quippy and effective marketing campaign.
The 2 TV spots (:15 and :30) and 7 and ½-minute horror short featured Jack in the Box’s Angry Monster food truck facing bullies to save Halloween, highlighting the return of the Monster Taco with a new, extra spooky Angry Monster Taco variety.
The short debuted on October 12th at an exclusive event in L.A. and consumers were able to view the full video on October 13. Following the release of the short, consumers then had the option to book their Angry Monster Taco Truck for your Halloween party through Resy — bringing the digital campaign to life in a delicious, real-life way.