2024

Siemens Mobility at the 2022 WTS Annual Conference

Entrant Company

DEFINITION 6, now rebranded as Bridgenext

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Siemens Mobility

Country / Region

United States

WTS stands for Women’s Transportation Seminar. The goal of the conference is to invest in the future of women
in transportation as they reshape businesses and industries. WTS insures a diverse, inclusive, and equitable workforce. The key visual of the Siemens WTS 2022 conference features the silhouette of a woman’s face created with Cognispheres. The Cognisphere is a crucial design element of the Siemens brand, symbolizing a living, everevolving organism that is intelligent and fascinating in its nature. By integrating the woman’s face with the Cognisphere’s meaning of constant evolution and adaptation, it conveys the mission of advocating for women’s evolutionary nature in the transportation industry.