RUDIS

RUDIS launched in 2013 with a vision to create quality performance gear for wrestlers, and since has become the market leader in wrestling. After 10 years of growth, RUDIS is known throughout the sport for both reliability and innovation.

With high sales growth and increasing popularity, RUDIS.com struggled to meet demand, experiencing frequent site outages. RUDIS partnered with CQL to migrate to Shopify Plus in two phases: first, to stabilize the new RUDIS site with a new digital ecosystem, and second, to optimize the site with a rapid iteration of new features, integrations, and enhanced design & user experience.

Using Propel, CQL’s Shopify Plus framework, CQL crafted the new RUDIS.com with an energy-inspired brand refresh and an intuitive, compelling user experience that highlights the brand’s expertise, mission, champion athletes, and high-performance wrestling gear. By integrating new technology partners, the RUDIS team quickly discovered opportunity for business expansion on the Shopify platform.

With the celebration of RUDIS’ 10 year anniversary, the new site launch served as a catalyst for a stunning brand refresh that would present wrestling in a way that the world had never seen. While maintaining a look that feels organic and authentic to the RUDIS brand, the CQL team introduced a creative design that brings high energy and elevates RUDIS’ product through the juxtaposition of models and layered storytelling interfaces. With cool product stories, highlights of RUDIS’ design & engineering, champion athlete stories, and spotlights on Team RUDIS, the new website demonstrates wrestling ethos and unparalleled expertise in the new digital experience.

RUDIS stands as a testament to dedication, precision, and a relentless pursuit of excellence – on the mat, in their gear, and now, with their digital transformation that drove an 80% YOY increase in revenue, 70% YOY increase in orders, and a 27% YOY increase in conversion rate.