MUSE Silver

2024

Audacity Health Agency Brand Identity

Entrant Company

Audacity Health

Category

Corporate Identity - Brand Identity

Client's Name

Audacity Health

Country / Region

United States

At Audacity Health, we know innovation never stops. And neither do we. Our integrated brand strategy and activation solutions help our science, health, and wellness clients thrive, so they can transform human health. Even our design mark reflects the “full circle” nature of our agency’s purpose.

A core component of the Audacity brand is the “dot” element, pulled from our logo. It represents data, because we use data-driven insights to fuel strategy and creative. These dots are the fundamental building blocks of our brand, like cells in the human body, and just like cells they grow, combine and iterate to create new shapes and expressions.

Audacity builds powerful brands by keeping the human element at the core in everything we create. That human core, inspired by the cells that make up every part of our body, has been expanded into colorful branding elements and woven throughout all Audacity Health brand materials. They are especially brought to life on our website, where they pull the viewer forward throughout the digital experience, and animated purpose video, where they combine and rearrange to tell the Audacity Health story.

Credits

CEO + CCO
Jill Collins, PHD
Chief Creative Officer
Ella Tsurkanu
Director, Production Design
Taichi Isomura
Senior Art Director
Amador Jaojoco
Senior Art Director
Laila Salvador
Senior Art Director
Kathryn Kenosian-Viola
Senior Art Director
Meleah Johnson
ACD Copywriter
James Marsh
Senior Copywriter
Juli West
Vice President, Accounts + PM
Ericka Hampton
Director, Accounts + Project Management
Halle Unger
VP, Brand Strategy
Kristen Medina
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