A shot on Xiaomi 12 Series Mini Series Campaign

Breakthrough using a mini-series shot exclusively on the Xiaomi 12 Series, connecting six episodes with a cohesive theme—an evocative message bottle representing life regrets. Guided by the spiritual core of seizing the present moment, the series captivates global audiences, intertwining standalone microfilm stories that engage the senses and resonate deeply. Through innovative storytelling, the audiences are immersed in each episode, experiencing life-changing moments and decisions with the protagonists. By approaching co-creation from an unprecedented perspective, the campaign aims to resonate with the audience, significantly enriching the brand image and further expanding brand awareness. Xiaomi Global worked closely and co-create with 5 regions (Xiaomi Italy, Xiaomi Spain, Xiaomi Thailand, Xiaomi Poland and Xiaomi Germany), ensure the storytelling and tonality were aligned. Present the Xiaomi 12 Series capable and trustworthy videography features through professional-quality short films. Co-created, produced, and distributed the six episodes in six languages (English, Italian, Spanish, Thai, Polish, German),combining local culture and local elements to connect the global and target market audiences closely. The stories unfolded with family, dreams, friendships, etc., ‘universal language’ to communicate with global mass audiences. This global initiative not only showcases the Xiaomi 12 Series' videography capabilities but also provides a platform for professional content creators worldwide to showcase their creativity on a global stage.
Boldly using a creative theme to initiate preheating on Twitter with thought-provoking questions, sparking widespread internet discussions. Official accounts collaboratively intensify the preheat, making a grand announcement. During the promotion phase, captivating trailers are strategically released to enthrall audiences, encouraging binge-watching. High-quality content is then strategically deployed across various platforms, including offline cinema trailers, YouTube pre-rolls, and DOOH, to sustain the ongoing discussion. For a lasting impact on the audiovisual audience and to advance further into professional filmmaking, the Prime Time series is featured on IMDB and FilmWeb. The series resonates with audiences globally with a total video view 10M and 50M impressions, an impressive 52% average YouTube viewing percentage, and a total engagement of 119.56K.