MUSE Platinum

2024

Allstate Protection Plans | Samsung Galaxy S24 Breakability

Entrant Company

Allstate Protection Plans/SquareTrade

Category

Social Media - Video

Client's Name

Country / Region

United States

Allstate Protection Plans video from our Breakability campaign featuring tests of Samsung Galaxy S24 phones. Video leverages Allstate Protection Plans visual branding, motion graphics, statistical illustrations, and drop footage to present findings on the phones’ durability.

MUSE Creative Awards Winner - Allstate Protection Plans | Samsung Galaxy S24 Breakability 1

MUSE Creative Awards Winner - Allstate Protection Plans | Samsung Galaxy S24 Breakability 2

MUSE Creative Awards Winner - Allstate Protection Plans | Samsung Galaxy S24 Breakability 3

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Credits

VP Marketing & Communications/Creative Director, Allstate Protection Plans

Jason Siciliano

Sr. Manager, Associate Creative Director, Allstate Protection Plans

Sarah Minnerly

Director, Content & Communications, Allstate Protection Plans

Kelsey O'Brien

Lead Copywriter, Allstate Protection Plans

Gabriella Buonassisi

Filming & Production

Vlad Lapich

Filming & Production Assistant

MJ Vallejo

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