2024
Entrant Company
Category
Client's Name
Country / Region
MyComputerCareer's Cyber Warrior Program works to put IT students on the path toward a cybersecurity job in just a few months. In March 2023, the company wanted to focus its efforts on targeting active military members and veterans to join the program. So we set out to help them improve their lead quality, generate more high-quality leads, and decrease the cost per lead.
Early on, offline conversion tracking challenges arose and pulled in non-military leads. To troubleshoot the problem, the MyComputerCareer team built a HubSpot report that allowed us to home in on the keyword and audience nuances that were bringing in non-military applicants.
Those findings alerted us to which keywords and audiences we needed to temporarily phase out in our paid display and search campaigns going forward. Those tweaks attracted an increased number of high-quality leads — within a quarter, that figure jumped from 1,316.6 to 2,816.3, a 229% quarter-over-quarter jump.
Entrant Company
SHU-TE UNIVERSITY
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
Taiwan
Entrant Company
BALDUCI FILM - Film Production Company
Category
Video - Tourism
Country / Region
Croatia (Hrvatska)
Entrant Company
Gooest Media Technology
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China
Entrant Company
Kvant Show Production
Category
Event - Art Event
Country / Region
Slovakia