Maryland Energy Administration - Energy Awareness

The Maryland State Ad Agency (MSAA) produced an advertising campaign for the Maryland Energy Administration (MEA) to increase public awareness regarding the programs and services the MEA offers to the public, business, and school communities.
MEA’s mission is to promote clean, affordable, reliable energy and energy-related greenhouse gas emission reductions in a just and equitable manner to benefit Marylanders. MEA seeks to advance impactful energy policies and programs to help achieve Maryland’s clean energy and greenhouse gas reduction goals.
The target demographic for this statewide campaign was persons aged 18-49m with a 50-50 split between males and females. Messages were created in both English and Spanish. The campaign included public television, audio streaming, digital, social and print media in Maryland.
MSAA was proud to have partnered with MEA to deliver an important message to the citizens of Maryland.