MUSE Gold

2024

Ukrainian Amateur Hockey League

Entrant Company

Innovecs

Category

Strategic Program - CSR Program

Client's Name

Country / Region

Ukraine

Innovecs, a global digital transformation company, has built its CSR posture around core values: Innovate, Inspire, Care. In 2021, Innovecs partnered with the Ukrainian Ice Hockey Federation and launched the Ukrainian Amateur Hockey League (UAHL) to support youth and national teams. Before the full-scale invasion, Kyiv had 100 amateur teams. Innovecs, driven by unity and resilience, stepped in to restore sports infrastructure, make hockey accessible nationwide, and support the physical and mental health of Ukrainians.

The UAHL brings together teams from across Ukraine, allowing them to compete in a unified national championship. This setup not only tests their skills but also enhances their visibility and recognition through consistent media coverage, which is crucial for attracting potential sponsors and engaging local audiences. The league ensures all games are part of a unified calendar, simplifying logistics for teams and fans alike. Furthermore, clear and standardized regulations govern player eligibility, game statistics, and officiating, providing a professional environment that supports team development and sportsmanship.

One of the key focuses of the UAHL is to support military hockey players and their units. The league organizes targeted fundraisers and community activities to help these defenders. For soldiers playing in the UAHL, hockey is a crucial tool for psychological recovery, supporting both their physical and mental well-being.

Credits

VP of Brand & Communications at Innovecs
Olha Boiko
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