Everyone Can

Sustainability advocate. Triple Crown Winner. Super Bowl MVP. The perfect trifecta.

Bonus. His last name is Kupp.

Ball Corporation launched the Ball Aluminum Cup, a consumer facing product, to be their catalyst for having a tangible conversation about the impact aluminum beverage packaging has on global sustainability and looked to partners to spread the word.

As part of a larger initiative, Ball had a partnership with Cooper Kupp, LA Rams wide receiver, triple crown winner and Superbowl LVI MVP, and most importantly a sustainability advocate. Prior to his partnership with Ball, Cooper Kupp shared his family's sustainability practices on social channels - his authenticity and credibility was undeniable. Ball knew that through this partnership they could connect with fans on a deeper level. Cooper’s star status captured the hearts of fans world wide- allowing Ball the perfect platform to share their story.

We created a dynamic content series showing how small choices can bring big results. In this series we developed parallel story lines following Cooper Kupp and all the hard work and mindful choices he makes to be a champion AND all the small mindful choices we can make to bring about a more sustainable future. He achieves greatness one mindful choice at a time. A sustainable future also happens one mindful choice at a time.

The Future is in your hands. Recycle it.