YAN PALACE Annual Brand Strategic Marketing Plan

Regarding the emergence of new cubilose brands, YAN PALACE and Squirrel Enlivened Brand Consulting have initiated their annual strategic marketing collaboration. As part of this strategic initiative, Squirrel Enlivened Brand Consulting suggests capitalising on the brand's advantages of traditional dry cubilose market and solidifying its influence among high-end consumers. Simultaneously, the brand needs to enhance the competitiveness of the freshly stewed cubilose segment. Emphasising a long-term category strategy, YAN PALACE concentrates on the gift-boxed instant cubilose category, expanding gift-giving, social engagement, and event hosting to drive differentiation and breakthroughs.
Consequently, the strategic initiative introduces a target audience strategy and formulates three core product lines, each with unique selling points. The Flower-blooming Cubilose, positioned as a new generation of social sharing cubilose, satisfies the needs of young, sociable customers. The New Generation Freshly Stewed Cubilose, with its superlative selling point of 1.8 times sialic acid digestibility and cold chain delivery, meets the nutritional demands of modern, sophisticated middle-class individuals in urban areas. The Intense Fresh Cubilose, focusing on high nutrition, traceability, and room-temperature freshness, satisfies elite women and gift-givers seeking premium nourishment and the association of top-quality cubilose as a social status symbol. In terms of marketing communications, Squirrel Enlivened Brand Consulting devises a series of branded content themes and leverages celebrity effects and Internet influencers to conduct online and offline promotions tailored to different consumer segments.
Furthermore, Squirrel Enlivened Brand Consulting establishes a visual style characterised by "modern simplicity + Eastern aesthetic imagery," centres on the theme of "enjoying a high-end nourishment lifestyle," combining the attributes of cubilose such as "translucency + softness" with the brand's emblematic goddess figure and the cultural motifs of the palace court to develop a distinct and cohesive brand visual system for YAN PALACE.
With this annual strategic initiative, Squirrel Enlivened Brand Consulting has significantly boosted YAN PALACE's e-commerce sales by 25% year-on-year, leading to its top 1 ranking on Tmall's Cubilose Hot Sellers and a remarkable 64% increase in new customers. These outcomes reflect an overall enhancement in YAN PALACE's brand power and a substantial expansion of its market share.