2024
I Think I'm Lost
Entrant Company
NBCUniversal
Category
Branded Content - Auto & Auto Services
Client's Name
Kia
Country / Region
United States
The 2022 Emmys were all about celebrating different television genres, so the in-show integration creative took viewers through a journey as the same scene was interpreted through multiple TV genres and showcased how the vehicle adapts to various situations, no matter what lifestyle people lead. Using the Telluride as the hero "location" for each tableau, the creative established how one scene with the same dialogue and actors could be construed differently depending on the genre approach.
Credits
Entrant Company
Acumen Media
Category
Best Agency Awards - Best New Agency (<24 Months Old)
Country / Region
United Kingdom
Entrant Company
Acumen Media
Category
Best Agency Awards - B2B Agency of the Year
Country / Region
United Kingdom
Entrant Company
Digital Kitchen
Category
Experiential & Immersive - Business to Consumer (NEW)
Country / Region
United States
Entrant Company
Big House Studio
Category
Mobile App - Shopping
Country / Region
United States