2024
I Think I'm Lost
Entrant Company
NBCUniversal
Category
Branded Content - Auto & Auto Services
Client's Name
Kia
Country / Region
United States
The 2022 Emmys were all about celebrating different television genres, so the in-show integration creative took viewers through a journey as the same scene was interpreted through multiple TV genres and showcased how the vehicle adapts to various situations, no matter what lifestyle people lead. Using the Telluride as the hero "location" for each tableau, the creative established how one scene with the same dialogue and actors could be construed differently depending on the genre approach.
Credits
Entrant Company
ACOMPANY Creative Lab
Category
Branded Content - Food & Beverage
Country / Region
United States
Entrant Company
Hong Kong Tourism Board
Category
Integrated Marketing - Nonprofit
Country / Region
Hong Kong SAR
Entrant Company
Capital Communications
Category
Publication - Digital Publications
Country / Region
Canada
Entrant Company
Sparks
Category
Experiential & Immersive - Interactive Outdoor Event
Country / Region
United States