MUSE Gold

2024

I Think I'm Lost

Entrant Company

NBCUniversal

Category

Branded Content - Auto & Auto Services

Client's Name

Kia

Country / Region

United States

The 2022 Emmys were all about celebrating different television genres, so the in-show integration creative took viewers through a journey as the same scene was interpreted through multiple TV genres and showcased how the vehicle adapts to various situations, no matter what lifestyle people lead. Using the Telluride as the hero "location" for each tableau, the creative established how one scene with the same dialogue and actors could be construed differently depending on the genre approach.

Credits

Director
John Bonito
DP
Anghel Decca
Line Producer
Maureen Tunney
Editor
David Wilson
Writer
Dave Humphreys
SVP, Marketing, Creative Partnerships at NBCU
Sari Feinberg
VP, Creative Director, Creative Partnerships at NBCU
Kim Blando
VP, Marketing, Creative Partnerships at NBCU
John Calmus
Executive Creative Director, Creative Partnerships at NBCU
Joseph Kanellitsas
Sr. Director, Post-Production, Creative Partnerships at NBCU
Sal Jurado
Sr. Director, Development, Creative Partnerships at NBCU
Maria Del Mar Ramirez
Executive Producer, Creative Partnerships at NBCU
Michelle Shapiro
Director, Marketing, Creative Partnerships at NBCU
Aurora Hernandez
More Gold Winners
Advertising
2024
MUSE Advertising Awards - Bilibili Top 100 Content Creators

Entrant Company

Drew Huang Studio

Category

Advertising - Advertising Campaign

Country / Region

China

Corporate Identity
2024
MUSE Advertising Awards - Ivi Sans Display

Entrant Company

TypeType Foundry

Category

Corporate Identity - Corporate Identity / Other___

Country / Region

United States

Video
2024
MUSE Advertising Awards - Francesco, an extraordinary colleague

Entrant Company

Citadel

Category

Video - Cinematography

Country / Region

United States

Typography
2024
MUSE Advertising Awards - Ode
Ode

Entrant Company

Freelance

Category

Typography - Use of Typography

Country / Region

United States