Swell

Swell is the second music video off of the Lords of Discord inaugural album - Soul on Fire. The EDM group, based out of Cleveland, OH, are well known for their quirky takes on dance, electronic music and ultra lounge music. The group is a global collaborative of musicians, artists, philosophers, creative individuals and art enthusiasts.

The video uses animation and AI to show a unique world that is constantly in change and chaos. It is a brilliant take on how technology can manipulate the world in which we live. A certain evil lurks behind a sunny world filled with humans seemingly happy with their surroundings.

All of the music/tracks by the Lords of Discord are produced by DJ Vicar. The group deploys a robust technology stack for the high level production of their music including Logic Pro and Mixea. The group uses Distrokid for the hosting and distribution of all albums and singles.

The video was produced by Michael DeAloia and directed by the world-wide animation phenomenon Leah Weir.