“The Future Is In Your Hands. Recycle It”

1 Arena.
3 Teams.
250+ Events.
Infinitely Recyclable Aluminum.

Ball Corporation & Kroenke Sports and Entertainment: A partnership founded on a shared vision to advance sustainability in sports and entertainment by strengthening in-venue aluminum recycling, providing fans with a more environmentally friendly fan experience, and showcasing aluminum beverage packaging as the most sustainable choice.

“The Future Is In Your Hands. Recycle It” – became our creative anchor, rally cry and consumer call to action. We created a fully integrated consumer experience at Ball Arena in Denver, Ball Corporation’s hometown, to start the global push for a more sustainable future.

A big partnership with an even bigger mission, one small act can make an impact.