MUSE Gold

2024

DEAR EBE- AQUA

Entrant Company

AQUA LIXUN SU

Category

Branded Content - Fashion & Beauty

Client's Name

Country / Region

China

The acronym 'EBE' denotes Extraterrestrial Biological Entity, and in my vision, it takes the form of 'EBE-AQUA.' The knitted 'Infinity' serves as my brand's symbol, representing the boundless expansion of time, space, and the infinite possibilities bestowed upon humanity.

With unwavering determination, I am crafting my own world—a dreamlike panorama for the audience. The introductory series, 'Infinite Aqualand,' sets the stage for this visual narrative. Now, with the second series, 'DEAR EBE-AQUA,' it marks the official first chapter. The theme resonates as a love letter to ourselves: a journey to self-discovery, self-affirmation, and an embrace of the future.

Drawing inspiration from 1990s Japanese anime, I reevaluate the potential structure and relationship between the body and clothing, sparked by detachable equipment. Additionally, Dora Maar's surrealist photography, with its profound sense of beauty and a touch of grotesque aesthetics, profoundly influences my creative perspective. In terms of color, the bold paintings of Georgia O'Keeffe have long empowered my artistic expression.

Credits

Founder and Director
AQUA LIXUN SU
More Gold Winners
Audio
2024
MUSE Advertising Awards - Attractions Technology Lab (ATL) — Experiential Sound

Entrant Company

Stephen Arnold Music (SAM)

Category

Audio - Audio / Other___

Country / Region

United States

Video
2024
MUSE Advertising Awards - LEFTIES, 3D Show unique in Retail Worldwide

Entrant Company

TRISON NECSUM

Category

Video - Animation

Country / Region

Spain

Experiential & Immersive
2024
MUSE Advertising Awards - CitizenCon 2023
Cloud Imperium Games

Entrant Company

InVision Communications

Category

Experiential & Immersive - Expos, Conventions & Trade Shows

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - Betterfly
With Done Innovation Technology Co., Ltd.

Entrant Company

COOL MAI DESIGN

Category

Corporate Identity - Logos

Country / Region

Taiwan